Our Team

  • Anna Wallander CEO


    20+ years of experience in marketing and branding. Founder of several profitable companies and expert in building strong brands. Studied Communication and Information at RMI Berghs and have a degree in Visual Communication from Berghs Soc.

  • Beatrice Bushati COO


    15+ years experience as an investment professional in asset management. Beatrice has covered almost all sectors in the public equity markets during her career in the financial industry, however, her passion lies in technology companies which are her specialization. Beatrice has a wide network of investors and a deep understanding of financial markets.

  • Rebecca Oskarsson

    Rebecca Oskarsson CTO


    Expertise in data engineering, analytics, and machine learning. 4+ years of experience in improving data analytics and data-driven decision-making across dozens of companies in the Visma group. Extensive knowledge in deep learning, model deployment, and cloud computing. Highly appreciated manager when leading data science and analytic teams at one of Europe’s largest software companies.

  • Anna Ehrlemark

    Anna Ehrlemark NLP Developer


    An expert in computer linguistics/AI/machine learning, data collection/processing. Author of erotic short stories. Project management, project organization, five years of startup experience, creative writing, feminist activism and organization, feminist and queer erotica, language technology, machine learning, collection and processing of training data for language models, and development of interactive AI. Degree from the University of Gothenburg with a master’s degree in language technology and also has studied formal linguistics, Swedish and Slavic languages, and creative writing.

  • Josefine Hovmark Developer


    Previous CTO at a Startup. Multifaceted developer with experience in leading development in international teams. Background as a developer and CTO, has experience in both working in and managing in-house and international IT teams using agile leadership. Certified Scrum Master and has start-up experience. Has experience building complex backend systems and interactive applications. Extensive network within the female developer community as Ambassador at DataTjej.

  • Sean Jamshidi - Head of Design


    With two decades of diverse Design experience, Sean boasts a pivotal 6-year tenure with Spotify during its foundational phase and has contributed to prominent Swedish startups such as Klarna. His expertise lies in Product Design, Growth, and Interactive Art Direction. A seasoned leader, Sean pursued Digital Media at Hyper Island in Stockholm and delved into Culture, Society, and Media-design at Linköpings University.

  • Julius ter Pelkwijk - AI Scientist


    Julius has been experimenting with chatbots and AI since the age of 12. Julius is an expert in fine-tuning the AI (LLMs) as well as handling and processing large data sets. Julius is a prominent profile in the open-source AI community and has 40,000 followers online. Julius has also worked as a software developer and as a technical application manager. Julius has a bachelor's degree in Electronics-ICT from the AP Hogeschool Antwerpen.

  • Magnus Sahlgren - Principal AI Scientist


    Head of Research at AI Sweden. Research and innovation in the intersection between computational linguistics, machine learning, and artificial intelligence. Natural language comprehension, distribution semantics, random indexing, hyperdimensional calculation, and word exploration. Ph.D. Field Of Study Computational Linguistics from Stockholm University. Magnus led the team at AI Sweden that created the largest LLM in Nordic languages: GPT-SW3.

  • Oliver Esseen Marketing

    Oliver is a well-renowned expert in digital marketing and strategy. Helping Pirr with digital strategies, performance marketing, research, insights, owned and paid media, and media buying.